[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.spssk.cz\/k-cemu-vlastne-slouzi-cookies\/#Article","mainEntityOfPage":"https:\/\/www.spssk.cz\/k-cemu-vlastne-slouzi-cookies\/","headline":"K \u010demu vlastn\u011b slou\u017e\u00ed cookies","name":"K \u010demu vlastn\u011b slou\u017e\u00ed cookies","description":"Pokud pou\u017e\u00edv\u00e1te internet, pak v\u00edte, \u017ee ob\u010das se zde objevuj\u00ed i pom\u011brn\u011b otravn\u00e9 a nevy\u017e\u00e1dan\u00e9 v\u011bci. Jednou z\u00a0nich je i dotazn\u00edk, zda souhlas\u00edte s\u00a0pou\u017eit\u00edm cookies. V\u011bt\u0161ina z\u00a0n\u00e1s jej bu\u010f p\u0159ijme, nebo odm\u00edtne, av\u0161ak v\u011bt\u0161inou nem\u00e1me p\u0159\u00edli\u0161 pov\u011bdom\u00ed, o co se vlastn\u011b jedn\u00e1 a s\u00a0\u010d\u00edm tedy souhlas\u00edme. P\u0159itom je to pom\u011brn\u011b d\u016fle\u017eit\u00e9. \u00a0 Jednodu\u0161e \u0159e\u010deno, cookies, […]","datePublished":"2024-04-27","dateModified":"2024-04-27","author":{"@type":"Person","@id":"https:\/\/www.spssk.cz\/author\/#Person","name":"","url":"https:\/\/www.spssk.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"spssk.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.spssk.cz\/wp-content\/uploads\/cookies1_5.jpg","url":"https:\/\/www.spssk.cz\/wp-content\/uploads\/cookies1_5.jpg","height":0,"width":0},"url":"https:\/\/www.spssk.cz\/k-cemu-vlastne-slouzi-cookies\/","about":["Www"],"wordCount":424,"articleBody":"Pokud pou\u017e\u00edv\u00e1te internet, pak v\u00edte, \u017ee ob\u010das se zde objevuj\u00ed i pom\u011brn\u011b otravn\u00e9 a nevy\u017e\u00e1dan\u00e9 v\u011bci. Jednou z\u00a0nich je i dotazn\u00edk, zda souhlas\u00edte s\u00a0pou\u017eit\u00edm cookies. V\u011bt\u0161ina z\u00a0n\u00e1s jej bu\u010f p\u0159ijme, nebo odm\u00edtne, av\u0161ak v\u011bt\u0161inou nem\u00e1me p\u0159\u00edli\u0161 pov\u011bdom\u00ed, o co se vlastn\u011b jedn\u00e1 a s\u00a0\u010d\u00edm tedy souhlas\u00edme. P\u0159itom je to pom\u011brn\u011b d\u016fle\u017eit\u00e9.\u00a0Jednodu\u0161e \u0159e\u010deno, cookies, anglicky su\u0161enky, slou\u017e\u00ed k\u00a0tomu, aby dan\u00e1 webov\u00e9 str\u00e1nka sb\u00edrala \u00fadaje o na\u0161\u00ed aktivit\u011b a p\u0159ed\u00e1vala je jej\u00edmu spr\u00e1vci, i kdy\u017e tento proces je dnes v\u011bt\u0161inou pln\u011b automatick\u00fd. V\u00a0podstat\u011b je to jak\u00e9si uchov\u00e1n\u00ed historie, ov\u0161em t\u0159et\u00ed stranou. A pravdou je, \u017ee firmy je pom\u011brn\u011b dost vyu\u017e\u00edvaj\u00ed, a to hned k\u00a0n\u011bkolika \u00fa\u010del\u016fm.\u00a0\u00a0T\u00edm hlavn\u00edm a nejd\u016fle\u017eit\u011bj\u0161\u00edm je personalizovan\u00e1 reklama. Jednodu\u0161e \u0159e\u010deno, pokud jste si na dan\u00e9m webu koupili, \u010di jen prohl\u00ed\u017eeli, ur\u010dit\u00fd typ produktu, pak je velmi pravd\u011bpodobn\u00e9, \u017ee se v\u00e1m budou p\u0159i n\u00e1v\u0161t\u011bv\u011b web\u016f objevovat reklamy pr\u00e1v\u011b na ten dan\u00fd produkt, by\u0165 od r\u016fzn\u00fdch firem. Je pak ot\u00e1zkou, nakolik n\u00e1m n\u011bco takov\u00e9ho bude vadit.\u00a0D\u00e1le je pou\u017e\u00edvaj\u00ed k\u00a0vytv\u00e1\u0159en\u00ed statistik prodej\u016f. D\u00edky tomu tak vid\u00ed nejen to, kter\u00e9 produkty se nejv\u00edce prodaly, ale tak\u00e9 to, kter\u00e9 si lid\u00e9 nej\u010dast\u011bji prohl\u00ed\u017e\u00ed, by\u0165 bez n\u00e1kupu. To jim pom\u016f\u017ee p\u0159i pl\u00e1nov\u00e1n\u00ed strategie na dal\u0161\u00ed obdob\u00ed, a dosa\u017een\u00ed vy\u0161\u0161\u00edho zisku, co\u017e je to, na \u010dem ka\u017ed\u00e9 firm\u011b z\u00e1le\u017e\u00ed ze v\u0161eho nejv\u00edce.\u00a0\u00a0Samoz\u0159ejm\u011b nem\u016f\u017eeme ani opomenout prodej t\u011bchto dat t\u0159et\u00edm stran\u00e1m, kter\u00e9 tak\u00e9 podle toho mohou vytv\u00e1\u0159et nejen personalizovanou reklamu, ale tak\u00e9 pou\u017e\u00edvat nap\u0159\u00edklad na\u0161e telefonn\u00ed \u010d\u00edslo, pokud jej tam uvedeme pro reklamn\u00ed telefon\u00e1ty.\u00a0Je jasn\u00e9, \u017ee v\u011bt\u0161ina webov\u00fdch str\u00e1nek tyto cookies hojn\u011b pou\u017e\u00edvala, a \u017ee se jednalo v\u00a0podstat\u011b o z\u00e1sah do soukrom\u00ed u\u017eivatel\u016f. I proto bylo vyd\u00e1no mezin\u00e1rodn\u00ed na\u0159\u00edzen\u00ed, kdy na v\u0161ech webech mus\u00ed d\u00e1t u\u017eivatel souhlas s\u00a0jejich pou\u017eit\u00edm. Bohu\u017eel, v\u011bt\u0161ina lid\u00ed jej d\u00e1 automaticky, ani\u017e by v\u011bd\u011bli, o co se vlastn\u011b konkr\u00e9tn\u011b jedn\u00e1.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"K \u010demu vlastn\u011b slou\u017e\u00ed cookies","item":"https:\/\/www.spssk.cz\/k-cemu-vlastne-slouzi-cookies\/#breadcrumbitem"}]}]